--- title: "Data as a Service: Perfect Complement for Consulting Firms" description: Consulting firms have an opportunity to help clients gain insight from and make use of external data provided by Data as a Service (or Daas) companies. image: https://blog.aptiv.io/hubfs/RNdcpltNUWxCAywd.jpg --- [![jkhzz1o4](https://blog.aptiv.io/hs-fs/hubfs/jkhzz1o4.png?width=250&height=49&name=jkhzz1o4.png "jkhzz1o4")](https://aptiv.io/) - PRODUCT - [Quick Product Tour](https://aptiv.io/quick-product-tour) - [How It Works](https://aptiv.io/how-it-works) - [Pricing](https://aptiv.io/pricing) - [Aptivio for Salesforce & Einstein](https://aptiv.io/aptivio-for-salesforce-sales-cloud-einstein) - [Aptivio for Dynamics 365 & Power](https://aptiv.io/aptivio-for-dynamics-365-crm-sales-insights) - SOLUTIONS - USE CASES - [AI Sales Assistant](https://aptiv.io/ai-sales-assistant) - [Sales Intelligence](https://aptiv.io/sales-intelligence) - [Account-Based Mktg](https://aptiv.io/role/account-based-marketing) - PARTNERS - CLOUD CRM PLATFORM - [Salesforce & Einstein AppExchange](https://blog.aptiv.io/aptiv.io/salesforce) - [Microsoft Dynamics 365 & Power AppSource](https://blog.aptiv.io/aptiv.io/microsoft) - DIGITAL TRANSFORMATION PARTNERS - [Capgemini Invent CX & 890 for Salesforce](https://blog.aptiv.io/aptiv.io/capgemini) - [Sia Partners](https://blog.aptiv.io/aptiv.io/sia-partners) - [CapCo Digital Assistant for Capital Markets](https://blog.aptiv.io/aptiv.io/cap-co) - [Become a Partner](https://blog.aptiv.io/aptiv.io/become-a-partner) - [Referral Program](https://blog.aptiv.io/aptiv.io/referral-program) - RESOURCES - [Blog & Latest News](https://blog.aptiv.io/aptiv.io/blog-latest-news) - [Webinars & Datasheets](https://blog.aptiv.io/aptiv.io/webinars-datasheets) - [Customer Stories](https://blog.aptiv.io/aptiv.io/customer-stories) - [Request ROI](https://blog.aptiv.io/aptiv.io/request-roi) - [Help Center](https://blog.aptiv.io/help.aptiv.io) - [Feature Requests](https://blog.aptiv.io/feedback.aptiv.io) - ABOUT US - [Company](https://aptiv.io/company) - [Leadership](https://aptiv.io/leadership) - [Careers - We're hiring!](https://aptiv.io/careers) - [Locations](https://aptiv.io/locations) - [Contact Us](https://aptiv.io/contact-us) - [Feedback](https://blog.aptiv.io/feedback.aptiv.io) [![LOGIN](https://no-cache.hubspot.com/cta/default/5746794/dcf67182-4a06-4cfd-99d1-a18541c118af.png)](https://cta-redirect.hubspot.com/cta/redirect/5746794/dcf67182-4a06-4cfd-99d1-a18541c118af) [![Get Started](https://no-cache.hubspot.com/cta/default/5746794/fdf0a807-29af-4060-98cb-72500ea81d86.png)](https://cta-redirect.hubspot.com/cta/redirect/5746794/fdf0a807-29af-4060-98cb-72500ea81d86) # Efficient Growth Strategies #### This Blog invites various Growth Experts to discuss the New Frontier of sales performance fueled by advances in Explainable AI and Alternative Data. # [Data as a Service: Perfect Complement for Consulting Firms](https://blog.aptiv.io/data-as-a-service-perfect-complement-for-consulting-firms) June 3, 2020 1:52:55 PM EDT / by [Auren Hoffman](https://blog.aptiv.io/author/auren-hoffman) - [Tweet](https://twitter.com/share) ![RNdcpltNUWxCAywd](https://blog.aptiv.io/hs-fs/hubfs/RNdcpltNUWxCAywd.jpg?width=880&name=RNdcpltNUWxCAywd.jpg) One of the biggest revenue drivers for future-thinking consulting firms and agencies will be helping companies effectively use external data. As companies get better and better at using their external data, we are seeing more of them buying and utilizing it. This is because internal data give a limited picture of the world—even massive companies like Walmart only see less than 0.1% of what is happening outside of their walls (or web site). External data (provided by DaaS companies) can help fill in the picture and give organizations a better understanding of what is going on with their customers, suppliers, partners, and the global economy. This external data is incredibly hard to use and make sense of. After all, it is just data. It is usually delivered via a big CSV dump or API call. Most data companies just hand off the data to their customers and say “good luck.” In fact, a decent amount of purchased data just sits on the shelf and is never used. This is where the forward-thinking consulting firms and agencies come in. They have a massive opportunity to help organizations make use of external data. The traditional systems-integration firms (like Capgemini, CapCo, Deloitte, and Accenture) are poised to do well to take advantage of the new world of data. These firms are neutral and don’t own software or data vendors—so they can give their clients the very best outcome in partnership with unbiased vendors. The fortunes of data companies are irrevocably linked to the forward-thinking consulting firms who can help make the data sing. Data is just an ingredient. It needs expertise. Large consulting firms are natural complements to external data. ![Auren Hoffman](https://blog.aptiv.io/hs-fs/hubfs/0.jpg?width=100&height=100&name=0.jpg) #### Written by [Auren Hoffman](https://blog.aptiv.io/author/auren-hoffman) CEO of SafeGraph, Business Listings Data Provider. - Product - [Overview](https://aptiv.io/product/overview) - [How It Works](https://aptiv.io/product/how-it-works) - [Integrations](https://aptiv.io/product/integration) - [Request Demo](https://aptiv.io/contact-us#schedule-demo) - Roles - [Sales](https://aptiv.io/role/sales) - [Marketing](https://aptiv.io/role/marketing) - [Customer Success](https://aptiv.io/role/customer-success) - [Revenue Ops](https://aptiv.io/role/revenue-management) - Industries - [B2B Software](https://aptiv.io/industry/software) - [Business Advisory](https://aptiv.io/industry/business-advisory) - [Corporate Banking](https://aptiv.io/industry/corporate-banking) - [Asset Management](https://aptiv.io/industry/finance-investment) - COMPANY - [Contact Us](https://aptiv.io/contact-us) - [Partners](https://aptiv.io/partners) - [Events](https://aptiv.io/events) - [Locations](https://aptiv.io/contact-us) - [Blog](https://blog.aptiv.io) - [Careers](https://aptiv.io/careers) - LEGAL - [Terms of Service](https://aptiv.io/legal/terms) - [Privacy Policy](https://aptiv.io/legal/privacy) - [GDPR](https://aptiv.io/legal/gdpr) - [Security](https://aptiv.io/legal/security) - [Cookies](https://aptiv.io/legal/cookies) © 2026 Aptivio Inc.